Frutura is committed to leading the permanent specialty crop industry towards a sustainable future where we do more with less. We care about the health of the planet and the welfare of humanity and are convinced that commercial success can align with environmental and social responsibility.
As we build the company, we are also working to create meaningful advancements on the environment, social impact, and governance (ESG).
Increase on-farm biodiversity and achieve measurable improvements in soil health.
Reduce food waste and packaging footprints throughout our supply chain.
Optimize water resources in dynamic ways, avoiding overdraft of aquifers.
Create quality jobs for farmworkers, focused on improving both day-to-day quality of life and long-term economic outcomes.
Provide robust worker training and benefits, such as healthcare, language, and financial literacy.
Be an active and good neighbor in the communities we touch, and work to understand and address issues unique to each area.
Use our business as a force for good and consider the impact of our decisions on all stakeholders.
Employ best practices in corporate citizenship, including high standards of accountability and transparency.